What was the nature of Wedgwood’s competitive advantage ? How did he leverage th

What was the nature of Wedgwood’s competitive advantage ?
How did he leverage this competitive advantage internationally ?
What was the impact of Wedgwood’s management practices ?
EVALUATION
Current Concepts (60%)
What was the nature of Wedgwood’s competitive advantage ?
– Strategic Positioning
– Intra-Firm Value Chain & Strengths/Weaknesses
– Analyzing Willingness to Pay
How did he leverage this competitive advantage internationally ?
– Relevant management capability & experience
– Global vs adaptive products
What was the impact of Wedgwood’s management practices?
Ethical considerations
How stakeholders are affected
Clarity & Language (20%)
Other Cases & Concepts (20%)

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