Read the Marketing Insight, “Ethical Issues in Prescription Drug Pricing,” found

Read the Marketing Insight, “Ethical Issues in Prescription Drug Pricing,” found at the end of Chapter 11. Using biblical foundations, respond to the following:
Is setting prices based on one’s willingness to pay fair?
Does it create value for customers?
Does it create value for the firm?
What are the ethical concerns with the price strategy utilized by EpiPen?
Requirements: After completing the lecture and reading assignments, write a 500-word response. Do not use the question in your response.
Writing Rubric 50 Points (2)
Writing Rubric 50 Points (2)
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeContent: Paper covers all key points as outlined in the assignment. Paper meets the number word count requirement.
13 pts
Paper covers all key points as outlined in the assignment. Paper meets the number word count requirement.
10.4 pts
Paper meets number word count but only provides basic information regarding the key points as outlined in the assignment.
6.93 pts
Paper does not meet requirements for number of words and does not supply substantive information regarding the key points as outlined in the assignment.
13 pts
This criterion is linked to a Learning OutcomeLogic and Flow: Information regarding the key points is appropriately aligned and the reader can easily follow the approach of the author.
12 pts
Information regarding the key points is appropriately aligned and the reader can easily follow the approach of the author.
10 pts
Information regarding the key points lacks some alignment causing some difficulty following the overall flow of the paper.
7 pts
Information regarding the key points is not aligned at all in a manner where the reader can easily follow the overall flow of the paper.
12 pts
This criterion is linked to a Learning OutcomeGrammar & Mechanics: Grammar, punctuation, and spelling
13 pts
Contains no glaring grammatical, syntactical, spelling, punctuation, etc. errors
9.75 pts
Contains few grammatical, syntactical, spelling, punctuation, etc. errors.
6.5 pts
Contains distracting grammatical, syntactical, spelling, punctuation, etc. errors.
13 pts
This criterion is linked to a Learning OutcomeCiting Sources
12 pts
Clear credit is always given when using others work to support ideas in paper.
9.6 pts
Credit is usually given when using others work to support ideas in paper
4.8 pts
Credit is not given when using others work to support ideas in paper.
12 pts
Total Points: 50

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