Provide one example, with supporting details, of how each of the ten competitive

Provide one example, with supporting details, of how each of the ten competitive and macroenvironmental factors impacts your chosen company.
Rivals
New competitors
Suppliers
Customers
Substitutes
Laws and politics
Economy
Technology
Demographics
Social factors
The paper is required to include an introduction, conclusion and be at least two double-spaced pages in length, using 11-point Georgia font. For assistance writing a paper or formatting a reference list in APA format, please see the Academic Writer link under Academic Tools.
Reference your course textbook and Hoover’s Company Records guide located in the Purdue University Global Library.
I have grabbed some examples from Hoover and Target Coorporation Website:
Competitive:
Rivals – Walmart,
Amazon, Costco, Kohls
New competitors –
Amazon
Suppliers –Archer
Farms (food), Cat & Jack, Room Essentials, Up & Up, Starbucks, CVS
Customers –
primarily women https://querysprout.com/targets-target-market/,
cater towards any race, size, body type or abilities
Substitutes – Walmart,
Amazon, Costco
Macroenvironments:
Laws and
politics – respect human rights (Universal Declaration of Human Rights), Code
of Ethics, diversity, Injury and Illness Protection Program, Integrity Hotline
Economy – 19.78%
Sales growth, 33.13% Net Income Growth
Technology – Grand
Junction (logistics software) helped improve online/delivery services
Demographics – 18%
employee growth, women 18-44 (60%), $65,000 income annually, more affluent
Social factors –
growth in supporting black communities, human rights, donations towards
communities impacted by national disasters and COVID 19, Gender, Racial,
LGBTQIA+, Military & Vets, Disability equality

Leave a Comment

Your email address will not be published.