1 out of the 10
business news articles linked at the end of this document and identify the consumer behaviour insights
discussed (or implied) in the article:
begin writing, create a list, for your own reference, of what the article is
saying about consumers and what
assumptions appear to be made about consumer behaviour.
o Follow the structure presented in the next section when you:
one to two brief paragraphs discussing the consumer
behaviour knowledge revealed
in the article.
Identify (in one short paragraph) how
consumer behaviour is influencing the business (or businesses) in the
Identify key consumer behaviour
concepts or theories that have been used (or implied) when referring
to consumers in each article.
Develop a list of the elements of
consumer behaviour knowledge you believe should be explored in
more detail if you were managing the
business in the article
Write two to three paragraphs explaining why you would want to explore this knowledge. This topic can be addressed in point form if you wish