500 words limit per question. total: 1500 use some reference from academic textb

500 words limit per question. total: 1500
use some reference from academic textbooks and journals in the documents uploaded, and also other reference beyond these textbooks.
Answer 3 questions from the following 6
Question1:
Using examples, discuss how ‘nudge’ techniques could be used to promote the purchase of ‘plant-based’ alternatives to meat products
Question 2:
Consumers’ attitudes and behaviours are not always aligned. Discuss the ways in which consumers may try to reduce the resultant tension and how marketers may also help with this. Illustrate your answer with your own examples.
Question 3
What are ‘low-involvement’ decisions and what strategies could a marketer use to increase involvement in the consumer decision making process? Illustrate your response with reference to practical examples.
Question 4
What are the three main mechanisms of reference group influence? Pick one of these and give an example of how a marketer might use this knowledge in practice.e
Question 5
‘Cultural innovation operates according to qualitative ambitions: Change the understanding of what is considered valuable’ (Holt 2020). Using examples, explain what this statement means for a company looking to innovate in consumer markets.
Question 6
Drawing on relevant concepts and your own examples, discuss how shopping trolleys/shopping carts shape consumer behaviour

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