Event sponsorship has always been an interesting blend of advertising, public re

Event sponsorship has always been an interesting blend of advertising, public relations, and brand building. It certainly relies heavily on events as a pseudo medium to get the work out about a company or product. Read the following two articles and consider the following:
Should sponsorship be seen as its promotional subdiscipline or an amalgamation of others?
How is sponsorship changing in a covid world?
How would you use sponsorship for a brand you know and like if you had the budget and the permission to lead their marketing efforts?

The Ultimate Guide to Event Sponsorship in 2022

Thinking inside the box: Sponsorship ideas for a virtual and hybrid world

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